South African pop star Tyla released her new single Chanel on Friday, marking another milestone in her international career.
The Grammy-winning singer, best known for her global hit Water, announced the release on social media.
Chanel will be released through FAX and Epic Records and is described as a confident, stylish track that plays on the themes of love, status and self-assurance.
The line “If you say you love them, put them in Chanel” has become a viral caption among fans on TikTok and X.
Tyla previewed the song during a private listening event in Berlin, Germany, in July, though it was left off her WWP (We Wanna Party) EP released earlier this year. The 23-year-old artist told fans the single represents a “new era” in her sound, blending her signature amapiano influence with mainstream pop and R&B elements.
The video moves between black and white and colour scenes, with the Johannesburg-born singer and style icon wearing a vintage Chanel quilted bomber jacket and accessories from Karl Lagerfeld ‘s 1991 Fall-Winter collection.
In one black and white scene, a short-bobbed Tyla is tucked into a white rounded Chanel purse.
However, the release hasn’t been without controversy. American rapper Yung Miami recently claimed Tyla copied her idea for a song titled Take Me to Chanel.
Despite the noise online and viral hashtags #ChanelTyla, Chanel is expected to perform well. Industry observers see it as a key test of whether Tyla can maintain the global momentum sparked by Water, which earned her a Grammy for Best African Music Performance and topped charts worldwide.
The single also comes ahead of Tyla’s full-length album, which is expected to arrive in early 2026. Insiders said Chanel will help set the tone for the project, showcasing a more mature and polished version of her artistry.
TimesLIVE